Case Study - PPC

How We Did It

Attuned Psychology has seen some incredible results since signing up for an AdWords campaign with Search It Local in August 2016. Alex was looking for a way to get more leads and clients without the costs spiralling out of control, and a custom PPC strategy was a quick and efficient way of doing so (as shown by a 400% increase in leads!).

Search It Local conducted in-depth keyword and competitor research to find the most relevant and profitable words and phrases to target. Combined with demographic info (what ages & locations to target) we managed to fine-tune the ads. Constant optimisation (for instance trying out various different ads at once) has ensured that we’re always using the best-performing ads and trying to make them even better.

We also set about trying to raise the ‘Quality Score’ of the ads, which has a huge effect on where ads will appear and how much they’ll cost. By using the most relevant keywords, and making sure the landing page content matched the ads (so users found exactly what they were expecting) we managed to raise the Quality Score - reducing costs and improving click-through- rate dramatically. This also meant when visitors arrived on the site they were more likely to sign up for a session.