Attuned Psychology – PPC
November 9, 2017
VAS Poolform & Steelfixing – SEO
November 6, 2017Case Study - PPC & SEO
Driveway Doctor - PPC & SEO
Our Results
- 10 1st page rankings for non-branded keywords with no previous exposure
- Improvements every single quarter since signing up in January 2016
- Cost per conversion down 34%, conversion rate up 53% in the last quarter alone
- 77% increase in paid traffic and 188% increase in organic traffic in the last quarter
How We Did It
The Driveway Doctor began working with Search It Local back in January 2016, looking for more visibility and clients in the Adelaide and South Australia area. We started out by creating a Google My Business page to help him appear for local searches, before getting to work on a new website to boost his online presence.
Extensive work was needed to get his site ranking for a range of relevant keywords, and we completely redesigned the website, optimising onsite content for SEO. Through our own research, and input from the client, we created new pages on the site filled with high traffic keywords that lead to the impressive results above - page 1 rankings for terms such as ‘Driveway cleaning Adelaide’ and ‘Pressure cleaning Adelaide’.
With a multi-pronged approach, we also set up an AdWords PPC marketing campaign. Keyword and competitor research informed our decisions and helped us arrive on a winning strategy. In the most recent quarter, typically a quiet period, cost per conversion went down while conversion rates rose significantly. In other words, we reduced costs while increasing income!
